Latin America

European and American companies are often recognized for their high-quality products, advanced technologies, and adherence to international standards and regulations. This reputation can be a significant competitive advantage in tendering processes, as Latin American governments and organizations start to prioritize quality, reliability, and innovation when selecting suppliers and contractors for public projects.

The European Union has established trade agreements and partnerships with several Latin American countries and regional blocs, such as Mercosur and the Pacific Alliance. These agreements facilitate trade, investment, and cooperation between Europe and Latin America, providing European companies with preferential access to markets and opportunities in the region. Additionally, bilateral agreements often include provisions related to public procurement, which can benefit European firms seeking to participate in tender processes. It's still advisable to dig deeper into the specifics of each country and analyse how much of an opportunity it is to expand to those markets.